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Dashboard Metrics

Understand how each metric on your dashboard is calculated

➡ Active client

  • Someone with an active unlimited membership or pack, paid with an online or offline payment method, from the historic count of the last day selected. PLUS
  • Someone who has booked or made a PAYGO purchase (bookings, videos, courses, memberships) within the past 30 days from the last selected day.
  • Clients are only counted once, even if they've purchased or booked multiple times.

Example: If you filter the dashboard from January 1 to 15, active clients are those with active plans (unlimited membership or packs) in that range, plus any client who made another purchase in the 30 days prior to the last date selected (in this case, from December 16 to January 15).

➡ Average revenue per client

  • Total paid sales divided by the number of clients who paid.
  • Each client is only counted once.

Example: Client A paid $50 for a pack + $20 for a course = $70. Client B paid $40 for a course. Total: $110 / 2 clients = $55 average revenue per client.

➡ Total sales

  • Total sales, with online or offline payment methods, in the selected time range, including all Fitune products (PAYGO classes, PAYGO appointments, PAYGO videos, PAYGO courses, memberships that were just purchased or renewed and generated a new invoice).

➡ Created clients

  • The total client count added to the client list within the selected time range, categorized between those added by admin invitation and those who signed up from the website.

Invited: Clients added by the admin (individually or in bulk).
Lead: Clients added through website sign-up.

If you select March dates, and the admin added the client on March 15 and they became a subscriber that same day, the client still counts toward Created clients.

➡ New paying clients

  • The total number of clients who purchased anything for the first time within the selected time range.

➡ Returning clients

  • The total client count is categorized between new paying and returning within the selected time range.

Returning: The total number of clients who've purchased anything before. Someone who has had a previous invoice. Second-time purchase or later.

New paying: The total number of clients who purchased anything for the first time within the selected time range.