SEO and Metadata for Your Website
Optimize how your site looks and gets found on search engines and social media
Favicon
You can customize your site's favicon — the small icon that appears on the browser tab — to replace Fitune's default one with your own brand.

Metadata
Configure how your site looks when shared on social media or when it appears in search results:
- Preview tags: the title that appears in search results or when your link is shared.
- Description: the short text that accompanies that title.
- Image: the image shown when your site is shared. You can upload your own or choose one from Unsplash.

Custom tab divider
You can set the character that separates your studio's name from each page's name on the browser tab (for example, "Home | Studio Name").

Advanced settings
In the "Advanced" section you can add:
- Google Analytics ID — to track your site's traffic.
- Meta Pixel ID — to measure the performance of your Facebook and Instagram campaigns.

Frequently Asked Questions
▶ Why is it important to set up my site's metadata? Because it defines how your site looks in search engines and when shared on social media, which can increase clicks and visits.
▶ Can I use a free image if I don't have my own for the metadata? Yes, you can choose one directly from Unsplash.
▶ What is the custom tracking code and who can use it? It's an advanced measurement option, available only for studios on the Ultra plan.
▶ Do I need coding knowledge to add my Google Analytics or Meta Pixel ID? No, you just need to paste the ID into the corresponding field in the Advanced section.
▶ Does the favicon apply to all pages of my site? Yes, it applies to your site as a whole.