Clients Who Booked Recently

How can this report help you?

• Identify clients who booked recently.
• Detect highly engaged clients.
• Find clients who have stopped booking.
• Prioritize retention and follow-up efforts.
• Analyze client booking behavior.
• Understand overall client engagement.

Key Metrics

• Unique Bookers – number of unique clients whose latest booking falls within the selected date range.
• Average Bookings per Client – average number of bookings made by each client since their first booking.
• Clients with Upcoming Bookings – percentage of clients who have at least one future booking scheduled.

Available Visualizations

• Overview

  Provides a summary of the main client engagement metrics, including: unique bookers, average bookings per client, and clients with upcoming bookings.
    

• Top 10 Clients by Lifetime Bookings

  Displays the 10 clients with the highest number of bookings across their entire history with your studio. This helps identify your most engaged and valuable clients.
    

• Clients by Last Booking Period

  Groups clients based on the date of their most recent booking: Today, Last 7 Days, Last 30 Days, Last 90 Days. This visualization helps quickly identify active clients, clients requiring follow-up, and clients at risk of disengagement.
    

Information Available in the Report

Client Information

• Name – client name.
• Email – client email address.
• Mobile – client phone number.

Recent Activity

• Last Booking Date – date of the client's most recent booking.
• Days Since Last Booking – number of days since the last booking.
• Risk Level – classification based on recent booking activity.
• Last Attendance Date – date of the most recent attendance.
• Next Booking Date – date of the next scheduled booking.

Lifetime Metrics

• Total Bookings – total bookings made by the client.
• Attendances – total attendances recorded.
• Cancellations – total cancellations recorded.
• No-Shows – total no-shows recorded.
• Attendance Rate – percentage of bookings that resulted in attendance.
• Cancellation Rate – percentage of bookings that were canceled.

Risk Levels

• Active – last booking within the past 14 days.
• Warming – last booking between 15 and 30 days ago.
• At Risk – last booking between 31 and 60 days ago.
• Inactive – last booking more than 60 days ago.