How can this report help you?
Identify clients who booked recently.
Detect highly engaged clients.
Find clients who have stopped booking.
Prioritize retention and follow-up efforts.
Analyze client booking behavior.
Understand overall client engagement.
Key Metrics
Unique Bookers - Number of unique clients whose latest booking falls within the selected date range.
Average Bookings per Client - Average number of bookings made by each client since their first booking.
Clients with Upcoming Bookings - Percentage of clients who have at least one future booking scheduled.
Available Visualizations
Overview
Overview
Provides a summary of the main client engagement metrics, including:
Unique bookers
Average bookings per client
Clients with upcoming bookings
Top 10 Clients by Lifetime Bookings
Top 10 Clients by Lifetime Bookings
Displays the 10 clients with the highest number of bookings across their entire history with your studio.
This helps identify your most engaged and valuable clients.
Clients by Last Booking Period
Clients by Last Booking Period
Groups clients based on the date of their most recent booking.
Available groups include:
Today
Last 7 Days
Last 30 Days
Last 90 Days
This visualization helps quickly identify active clients, clients requiring follow-up, and clients at risk of disengagement.
Information Available in the Report
Client Information
Client Information
Name - Client name.
Email - Client email address.
Mobile - Client phone number.
Recent Activity
Recent Activity
Last Booking Date - Date of the client's most recent booking.
Days Since Last Booking - Number of days since the last booking.
Risk Level - Classification based on recent booking activity.
Last Attendance Date - Date of the most recent attendance.
Next Booking Date - Date of the next scheduled booking.
Lifetime Metrics
Lifetime Metrics
Total Bookings - Total bookings made by the client.
Attendances - Total attendances recorded.
Cancellations - Total cancellations recorded.
No-Shows - Total no-shows recorded.
Attendance Rate - Percentage of bookings that resulted in attendance.
Cancellation Rate - Percentage of bookings that were canceled.
Risk Levels
Risk Levels
Active - Last booking within the past 14 days.
Warming - Last booking between 15 and 30 days ago.
At Risk - Last booking between 31 and 60 days ago.
Inactive - Last booking more than 60 days ago.
FAQs
What does the Risk Level mean?
What does the Risk Level mean?
It is an automatic classification based on how recently a client has booked, helping you identify retention opportunities.
Do the lifetime metrics include the client's entire history?
Do the lifetime metrics include the client's entire history?
Yes. Metrics such as bookings, attendances, cancellations, and no-shows include the client's complete history.
What does "Clients with Upcoming Bookings" mean?
What does "Clients with Upcoming Bookings" mean?
It represents the percentage of clients who have at least one future booking scheduled.
How can I use this report to improve retention?
How can I use this report to improve retention?