🧐 What are Fitune reports and how do they benefit you?
Fitune reports are tools that allow you to visualize and analyze important data from your fitness studio or business. Thanks to them, you can:
Know your clients’ activity and attendance.
Control income, memberships, and payments.
Improve client communication and retention.
Make strategic decisions based on real data.
Below, you will find descriptions of the main reports available and how each one can help you manage your business more efficiently.
🔹 Monthly Sales Report
The Monthly Sales Report is a tool that shows you a complete summary of your monthly revenue. You can find it in the section: Analytics > Reports on your dashboard.
This report helps you identify which days you sell the most, detect trends in your business, and evaluate whether your promotions are working. It is also useful for planning your inventory according to the busiest days.
Main metrics:
Total earnings: This figure shows the total amount of money you generated in the month. It includes all sales made, minus refunds and discounts applied.
Number of sales: Indicates how many completed transactions you had during the month. Each purchase counts as one sale, regardless of how many products it includes.The table shows detailed information for each day of the month:
Purchase date: The day the sale was made
Sales counter: How many sales you had that day
Refund: Money returned to clients due to cancellations
Discount: Discounts applied to sales
Earnings: What you actually earned that day after discounts and refunds
🔹 Sales Orders (Total Sales)
Sales Orders provide a central place for all order information, making it easy to find details quickly.
Improves Efficiency: Staff can easily view the order status and client information, streamlining the sales process.
Key Information in a Sales Order
Order Number: A unique number assigned to each order (e.g., #685).
Client: Name of the client who placed the order (e.g., Laura Hernandez).
Email: The client’s email address (e.g., [email protected]).
Open Date: The date the order was originally created.
Purchase Date: The date the order was completed.
Channel: How the client placed the order. Common channels include:
Website: Order placed directly through your website.
System: Order placed through an internal system.
Location: Where the order is being shipped (if applicable). Currently, this may display as “-”.
Total: The total amount of the order (e.g., £8.5).
Payment Status: Shows whether the order has been paid:Paid: The order has been fully paid.
Unpaid: The order is still pending payment.
Payment Method: How the client paid (e.g., Card).
Payment Source: The payment gateway used (e.g., Online Stripe).
Items: The number of items included in the order (e.g., 1).
Salesperson: The person who processed the order (this may not always be visible).
🔹 Class Booking Report
The Class Booking Report provides an overview of your bookings, allowing you to track attendance, identify popular classes, and manage your schedule. You can find this report in the “Analytics > Class Bookings” section of your platform.
The report focuses on class dates and provides information about bookings over time.
The Class Booking Report can be used for various purposes:
Monitor Class Popularity: Identify which classes are most popular based on the number of bookings.
Optimize Scheduling: Adjust your class schedule based on demand. If a class is consistently full, consider adding more sessions.
Manage Capacity: Ensure you do not exceed the maximum capacity for each class.
Track Revenue: Analyze booking trends to forecast revenue and make informed business decisions.
Identify Low-Booking Classes: If a class consistently receives few bookings, consider adjusting the schedule, instructor, or marketing efforts.
Communicate with Students: Easily access student contact information to send reminders, updates, or promotions.
🔹 Appointment Booking Report
This report shows all scheduled, canceled, or attended appointments, with detailed information about each client and service. It allows you to view class occupancy, measure client attendance, and detect cancellation patterns. It is essential for optimizing trainer and service planning.
Information included:
Date, time, and day of the appointment.
Service and location.
Assigned trainer.
Contact details of the person who booked (name and email).
Booking date and day (the day the appointment was scheduled).
Booking source (app, website, or studio).
Appointment status (booked or canceled).
Attendance and late cancellation.
Cancellation source and responsible party.
Payment method.
🔹 Memberships and Packs Report
Shows all information related to the sale of client plans and packs. It helps control recurring revenue, detect active, expired, or upcoming renewals, and efficiently manage payments.
Information included:
Purchase date and client details (name and email).
Plan name, frequency, and trial days (if applicable).
Auto-renewals and paid renewals.
Start and end of the last cycle.
Plan status, earnings, payment method, and payment source.
🔹 Expired Memberships Report
This report shows clients whose plans have expired and their relevant details. It helps you identify renewal opportunities and maintain an active client base.
Information included:
Client name and email.
Expired membership name and type, recurrence, and expiration date.
Payment source and method.
Other active memberships of the client.
Date since the client registered.
Date of last booking and last platform login.
🔹 Contacts Birthday Report
Displays client data related to their date of birth. It allows you to plan personalized marketing campaigns, special promotions, and maintain close relationships with your clients.
Information included:
Contact name and email.
Birthday and year of birth.
Days remaining until the next birthday and age they will turn.
Gender and phone number.
🔹 Videos Report
This report shows the performance of the videos on your platform. It allows you to measure content popularity, optimize video offerings, and improve client experience.
Information included:
Views and total watch time.
Information filtered by categories defined by the studio.
🔹 Upcoming Reports
We are working to offer more advanced reports, including:
Detailed contact information.
Lost clients and absences.
Class performance and attendance.
Outstanding balance tracking.
These new reports will allow for even more complete business management.
❓ Frequently Asked Questions about Fitune Reports
1. Who can access the reports?
Only owners, staff members with admin roles, and staff with lower roles (who have been granted permission to view the “analytics” page) have access to the reports.
2. Can I filter the reports by dates or services?
In the monthly sales and orders reports, you can use filters to narrow the list based on client name, date, or payment status.
Within the Fitune dashboard, it is currently not possible to apply filters directly on the other reports. However, you can download them in Excel or Google Sheets format, and once downloaded, you can filter and organize the information according to your needs: by date, service, trainer, booking status, membership, and other relevant criteria.
3. Can I download the reports?
Yes, all reports can be exported in Excel or CSV format to analyze them outside the platform.
4. What should I do if I detect an error in a report?
If you notice inconsistencies in the data (for example, missing payments or incorrect appointments), first verify that the information on the platform is correct. If the issue persists, contact Fitune support for assistance.
5. In the “monthly sales” report, do refunds and discounts appear automatically?
When you process a refund, it is reflected in the “Refund” column for the corresponding day. Discounts are shown separately but are already subtracted from your “Earnings” figure.